The Naked Food Co
A catering company based in Duncton, Petworth, West Sussex.
Owned by Carole Lindsay, The Naked Food Company provides beautiful food & a first class service catering for weddings, events & celebrations. Carole is an extremely talented chef, a respected member of The Master Chefs of Great Britain & proud winner of Rural Entrepreneur of The Year.
Covid-19 has caused Carole to pivot her offering, diversifying into food delivery services to ensure her business survives these unprecedented times.
- Google Shopping Ads
- Google Search Ads
With weddings cancelled for the foreseeable, events unable to go ahead & the uncertainty around when The Naked Food Company could return to event catering, Carole decided to pivot her offering.
Carole invested in a beautiful new website with ecommerce functionality to begin delivering delicious treats, including afternoon tea, to customers in her local area. Covid-19 might stop people going out for special treats & celebrations but it sure wouldn’t stop people having them delivered so they can celebrate in style at home!
While Carole had some orders from existing customers that she reached through social media & email, she needed to drive online visibility for her afternoon tea delivery service to yield the volume of orders she needed to survive.
We worked together to identify the best strategy i.e. how far she wanted to deliver, what the cost was & how long it would take to turn orders around. Then I built a bespoke Google Search & Shopping campaign that would ensure The Naked Food Company appeared on page 1 of Google when potential customers searched for afternoon tea delivery services in her area.
In 3 months Carole has delivered hundreds of afternoon teas locally & has expanded her team to help her fulfil demand. She has secured a next day delivery service & is now offering nationwide delivery too!