Rachael’s Kitchen

A national cupcake delivery company based in Worthing, West Sussex.

Rachael is an extraordinary business woman who started her career in finance. She saw an opportunity in the market for an online store creating celebration and personalised cupcakes that could be delivered nationwide. She seized the opportunity with both hands and now runs a million pound business from her large bakery in Worthing.

Services provided:

Google Ads
Microsoft Ads (Bing)
Facebook Ads
LinkedIn Ads

More Detail

Rachael had been running Google Ads for some time but was looking to optimise her Search and Shopping campaigns and drive down the cost per sale. Together we have worked hard to restructure and optimise her campaigns according to best practice, ensuring her budget stretched as far as possible for maximum return.

In the first 12 months I doubled her sales for the same ad spend which is quite extraordinary. Since then, having built up a trusting working relationship, we have incrementally scaled her Google Ads campaigns which now deliver a significant proportion of her monthly revenue.

To build upon our achievements we looked to utilise other paid digital channels, ensuring all Rachael’s eggs weren’t in one basket. We have built Microsoft Search Ads to capitalise on more Search traffic, developed a LinkedIn retargeting campaign to nurture warm leads and more recently implemented a full funnel Facebooks Ads campaign to ensure we are taking advantage of every opportunity.

I am always on hand as a sounding board for Rachael and we have regular meetings to think about her overall digital strategy and footprint. I keep her up to date on emerging trends to ensure her business is always one step ahead.

My work on Rachael’s PPC accounts for 40% for her monthly revenue.

Get in touch

We’d worked with a few agencies to help manage our PPC campaigns. We found it challenging to work with agencies when those working on our campaigns would change and we felt that valuable experience was lost after each staff member change. Trust was also a big issue for us, PPC has become specialised and complex – you place a great deal of trust in the hands of the PPC specialist, if PPC is working well for us it’s the difference between survive and thrive. Until we met Chantal we were yet to find a marketeer who really instinctively ‘got’ our business. Beyond the complexity of the PPC campaigns themselves, Chantal approaches the campaign design and parameters from the target demographic’s perspective – she makes it look like an art!

In recent years we have broadened our digital marketing to include advertising on platforms including Facebook/Instagram and LinkedIn. Delivering impactful, effective campaigns on the Facebook and Instagram platforms has become increasingly specialist and to really benefit from much of the data insight available an expert is well worth the investment. Chantal ensures our budget works as hard as possible for us and she continually adapts campaigns to engage with audiences. We trust Chantal totally with managing our campaigns – this has been hugely liberating for a business owner wearing so many different hats! Chantal is proactive with suggesting potential trends/untapped customer bases and often helps shape our wider marketing activities.

When we launched our brownie brand a few years ago we wanted to make a strong entrance into a competitive landscape. Chantal helped us to achieve market share through dynamic PPC campaigns and presence on Facebook/Instagram. Working with her on multiple platforms helped us to get to grips with our customer base and gain traction. By analysing response and engagement with Facebook advertising we have been able to tailor our offering to respond to customer appetite.

Chantal takes enormous pride in her craft, she is a rare find to understand the technical side as well as the creative side of digital marketing. Having worked with Chantal on a PPC advertising and building a great working relationship she was the obvious choice to help guide us through to advertising on other platforms.

Ultimately, trust is probably the key for us when engaging someone to look after such an important part of our marketing strategy and we are so grateful to have Chantal on board!

Rachael Halstead @ Rachael’s Kitchen